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  • Writer's pictureCathy Hertler

Marketing Your Home In Winter


OK – So its winter! Do not target your intentions on the time of year. Focus your efforts on the home buying market. For sellers of homes and land, winter may be the ideal time of the year to list your property for sale. A misconception by sellers that winter is a bad time to put your home on the market results in low inventories and less completion for sellers.

Choose A Realtor

List your home for sale with an experienced and reputable licensed Realtor that will expansively promote your property via the Internet as well as traditional marketing modalities such as an open house, or newspaper adds. Ask if you Realtor advertise your listing through social media, e-mails or newsletters. You will want to choose a Realtor than will provide you with exposure on multiple websites, forums, and social media platforms. Don’t just assume that your home will be promoted or featured. Work with a Realtor that will design a detailed proposal of how your home will be marketed.

Use Current Photos

When selling in winter, arrange with your realtor to schedule a shoot on a sunny morning, ideally after a fresh snowfall. Fresh snow can make the landscape appear bright and cheerful rather than dull and dreary. The photographer, by incorporating fresh snow, blue skies, clouds and greenery can showcase your home to its best advantage. Work with your realtor to ensure that all marketing shows are changed frequently to appear new and fresh and that all photos are updated for the current season and do not appear tired and dated.

Looking Good

Keep all sidewalks and driveways shoveled and free of snow and ice. Keep the front porch free of newspapers, shovels, boots or clutter. Make sure the entry way is clear and provides easy access. The home should always look clean and well maintained. If you have any small repairs that have not been addressed, fix them before putting the house on the market.

Ask your Realtor to do a walk through the house with you and make suggestions and impartial observations. Your realtor’s experience with buyer’s concerns will alert him or her to potential problems you may not recognize or have noticed.

Depersonalize The Property

As an example, the hot pink wall and the lime green shag rug in the bathroom look dated and have to go. Often a whole house de-cluttering is to remove the seller’s personality from the property. If your photos, sports memorabilia, photos, and musical instruments are strung about, it is virtually impossible for a potential buyer to visualize his or her stuff in its place.

Keep Your Home Warm And Cozy

If your home is to be viewed by potential buyers, now is not the time to turn down the thermostat to save on energy costs. Especially when cold winter winds are blowing, you want visitors to step inside to an embracing warm rather than a chilly draft. Having the home warm and inviting give buyers a reason to linger.

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